Repurpose Content: How to Turn One Piece of Content into Ten (Without Working Overtime)

Running a business is already a full-time job. Add “content creator” on top of that, and suddenly you’re working 25 hours a day (math doesn’t check out, but you get it). The good news? You don’t need to constantly reinvent the wheel. With a little repurposing magic, one single piece of content can turn into ten.

Here’s how to stretch your content further than that last jar of peanut butter in the pantry:

Step 1: Start with a “Hero” Piece 🦸‍♀️

Pick one big piece of content — maybe it’s a blog post, a podcast episode, or even a live video. This is your “hero,” the anchor you’ll break down into smaller bites.

Example: Let’s say you wrote a blog on “5 Social Media Mistakes Small Businesses Make.” That’s your starting point.

Step 2: Chop It Into Bite-Sized Social Posts 📲

Each main point in your blog? Boom — that’s a carousel post, reel, or LinkedIn update. Suddenly, you’ve got 5 new posts ready to go.

Step 3: Turn It Into a Video 🎥

Pull out your phone, pick one highlight, and record a quick 30-second reel or TikTok. People love bite-sized video tips they can save for later.

Step 4: Create an Infographic 📊

Got Canva? Turn your tips into a simple graphic that’s easy to share and pin. Visuals go further than plain text.

Step 5: Write an Email Newsletter 📧

Summarize your hero post in a short and snappy email. Bonus points if you add a personal story at the start.

Step 6: Go Live & Chat About It 🎙️

Do a quick Instagram Live where you expand on one of the points. Not only do you get new content, you also get real-time engagement.

Step 7: Repurpose into Stories ✨

Each tip can be turned into a slide on Instagram Stories with polls or questions for engagement.

Step 8: Quote Yourself 📝

Take one strong line from your blog or video and turn it into a branded quote graphic. Easy content, high impact.

Step 9: Share in a Group or Forum 💬

Take a nugget of advice and post it in a small business Facebook group or LinkedIn discussion. You’re not just sharing — you’re networking.

Step 10: Bundle It Into a Freebie 🎁

Once you’ve created all these pieces, bundle them together into a free downloadable PDF (“10 Social Media Fixes for Small Businesses”) to grow your email list.

The Bottom Line - Repurpose Your Content

You don’t need to churn out brand-new content every day. Repurposing lets you work smarter, not harder — reaching more people while saving your sanity.

So next time you create something, don’t stop at one post. Squeeze every drop out of it. Your future self (and your calendar) will thank you. 🙌

xx

J