Your Brand Isn’t Just a Logo: Building a Personality That Sticks

Here’s the thing: your brand isn’t your logo. It’s not your font, your color palette, or even your tagline. (Though those are fun too ✨).

Your brand is your personality. It’s how you make people feel when they see, hear, or interact with you. And that’s what keeps them coming back.

Let’s talk about how to build a brand personality that sticks in your customers’ minds — long after they scroll past your post.

1. Define Your Brand Voice 🎤

Are you playful and quirky? Professional and polished? Warm and friendly? Your brand voice should sound like a person, not a robot. Think of it as the tone you’d use if your brand were texting a customer.

2. Share Your “Why” 💡

People don’t just buy products — they buy stories. Why did you start your business? What problem are you solving? The more you share your mission, the more your audience will feel connected to you.

3. Show the Human Side 🤝

Small businesses have the advantage of being… well, small. You’re not a faceless corporation. Share behind-the-scenes moments, introduce your team, or even highlight your mistakes. Authenticity builds trust.

4. Be Consistent Across Platforms 🔄

Your website, social media, emails, even your packaging should all feel like they’re coming from the same “person.” Consistency makes your brand recognizable — even without a logo slapped on it.

5. Engage Like a Friend 💬

Reply to comments, thank people for purchases, and celebrate your community. The more approachable you are, the stronger your brand personality becomes.

🌟 Example in Action

Think of brands like Ben & Jerry’s. Their logo is iconic, sure. But what makes them memorable? Their playful voice, their values, and their personality that shines through every post.

The Bottom Line: Think Beyond the Logo

Your brand isn’t just something people see — it’s something they feel.

So yes, design a great logo. Pick colors you love. But most importantly, decide how you want your customers to think of you when they hear your name. Because that’s the brand that sticks.

xx

J